Pub. 4 2015 Issue 1

17 S P R I N G | 2015 and organizations that are permitted to register domain names in .BANK, and a non-enumerated list of documents that they may be requested to provide to establish their eligibility. This Policy also incorporates an appeals mechanism by which a business or organization that has been denied eligibility may seek a review of that denial.” The addition of new gTLDs will expand the Internet and improve organization. It not only opens up flexibility for nam- ing, but it also allows for stronger security. fTLD commits to operating .bank in a protected, trusted and more secure manner than traditional domains. Partner- ing with Symantec, there are verification and re-verification processes to ensure registrations are only made to qualified entities in an expensive, multi-step process. This is to guar- antee that consumers will be safe when they go to a .bank web address. Partnering with Verisign, fTLD will provide enhanced security requirements. At the same time fTLD will provide advanced monitoring and detection systems. The ex- tra security will be sure to result in elevated cost as compared to traditional domains, but the cost will be distributed across all .bank users and should be well worth the money. In addition to enhanced security, the .bank domain will also give you a great marketing edge. There are some naming restrictions to make sure that the web address appropriately matches your institution name, so it will be easily identifiable as your bank. Get ready to see YourInstitution.bank! General Availability for .bank is estimated to be in June 2015 for eligible members of the global banking community. If you’d like to get your hands on your new domain early (May 2015), perhaps the Sunrise and Founders registration periods would be a good fit for you. You can register as part of the Sunrise period if you are an eligible member of the global banking community and have registered your trademark with ICANN’s Trademark Clearinghouse to register domains. If you are a founding member of fTLD (see list: https://www. ftld.com/WP/endorsers/ ), you can register as part of the Founders period, which will take place immediately before the General Availability period. As is fair, domains will be awarded on a first-come, first-served basis in all registration periods. Read more about .bank and check out registration info at ftld.com . • https://www.ftld.com/faq/ • https://www.ftld.com/WP/wp-content/up- loads/2015/01/fTLD-Registrant-Eligibility-Policy- BANK-20141217.pdf Leticia Saiid is a tandem Software Support Specialist for CoNe- trix. CoNetrix is a provider of information security consulting, IT/GLBA audits and security testing, and tandem – a security and compliance software suite designed to help financial institutions create and maintain their Information Security Programs. Visit our website at www.CoNetrix.com . BANK BYTES Reach your target audience a ordably. advertise get results KRIS MONTIONE Advertising Sales 727.475.9827 or 855.747.4003 kris@thenewslinkgroup.com