Pub. 5 2016 Issue 3

9 F a l l | 2016 Your Bank. Our Experience. Better Together. SEK&Co has been serving independent community financial institutions for over 50 years. We provide every client with a team of dedicated and experienced professionals who deliver a full range of audit, tax, and consulting services. 717.263.3910 • 888.272.7351 SEK.com Top L-R: Gary D. Snyder, CPA gsnyder@sek.com Scot E. Orndorff, CPA sorndorff@sek.com Scott N. Drake, CPA sdrake@sek.com Bottom L-R: Luke C. Martin, CPA lcmartin@sek.com DoriAnn F. Hoffman, CPA dhoffman@sek.com Smith Elliott Kearns & Company, LLC CERTIFIED PUBLIC ACCOUNTANTS & CONSULTANTS Insight. Integrity. Results. TM 3 BEST PLACE TO BUY To be the best place to buy; be the best place to work. Your associates either fulfill or they break your brand promise. If you want promise keepers; you need to be an employer of choice – not last resort – for your teammates. DEFEND THE CULTURE. Defend the culture. Arguably the most important role of the leader of any business is to be the creator and keeper of the culture. And remember, servant hearts are not the enemy of a profitable business. DON’T LEAVE LOYALTY TO CHANCE Don’t leave loyalty to chance. Luck is not a strategy. Operationalize your customer experience without suffocating the personality and freedom of your team. Be about something bigger than just yourself. While the Navy seeks to be a global force for good, at Ace we strive to be a local force for good. While we keep score in business with money; business is not about money – it’s about people. And people long to be about something way bigger than just…money. BIGGER THAN JUST YOURSELF Submitted by the Ace Center for Excellence, a division of Ace Hardware, was founded to share the strategies and key principles that drive the brand’s unparalleled commitment to customer service with businesses and organizations around the world. Our goal is to teach other companies how to deliver an amazing customer experience based on our award-winning approach.